ace the mainstream, Using same model of planes Reduce the training cost and improve job ability. To think formal or fixed idea differently or reversed for find out brilliant idea. It makes From reservation, Real Professional Service mind and procure the skilled employees. Employees get qualification that full-time work at line at least 1 year. Secret menu,Google, problems, To make them loyalty buyers 8 9 First,, As they compete harder they resemble each other.. Chooseingredientsastheir own taste, Procure loyal customers. 11 Compare with competitors 12 Compare with competitors 13 Compare with competitors 14 Existing airlines free food, low-price ticket Jetblue focused core not additional services Reverse idea in jetBlue 15 16 The success factors of IN-N-OUT First, only open for regular. , Own Burger! Long-term relationship with customers ......
The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
Reverse-Positioned Marketing
1
- Face the main stream.
Contents
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Conclusion
Character, problems, solution and suggestion
2
3
4
Trends change rapidly
Compete intensely
5
is important!
But,
As they compete harder
they resemble each other.
Every brand use differentiation
Consumers not interest anymore
Far away from consumer’s needs
Focus on success of real differentiation
They have special idea that face the mainstream.
the mania of strong loyalty
6
Reverse positioned marketing
It means think reversed.
To think formal or fixed idea differently or reversed for find out brilliant idea.
7
The effectiveness of
Reverse positioned marketing
It can spotlighted
It is a crucial role in the formation of brand image
Third, To make them loyalty buyers
8
9
First, Using same model of planes
Reduce the training cost and improve job ability.
Growth of efficiency
Comfortable and safety in atmosphere
10
Analysis of
Success Factors.
Second, Using the internet service strategy.
It makes From reservation, ticketing to bring luggage back, reduce the time in airport
Reduce the Labor cost
Company investment decrease.
Analysis of
Success Factors.
11
Compare with
competitors
12
Compare with
competitors
13
Compare with
competitors
14
Existing airlines
free food, multiple services
Jetblue
wide seat, pay everything what they service,
low-price ticket
Jetblue focused core not additional services
Reverse idea in jetBlue
15
16
The success factors of IN-N-OUT
First, Freshness ingredients!
There is no machine like freezers or microwaves.
Use only Fresh ingredient.
They manage ingredient’s quality directly through have own meat and grocery factory.
17
Second, Procure loyal customers.
Secret menu, only open for regulars.
Chooseingredientsastheir own taste, Own Burger!
Long-term relationship
with customers!
The success factors of IN-N-OUT
18
Third, Real Professional Service mind and procure the skilled employees.
Established their own training school called In-N-Out Univ.
Employees get qualification that full-time work at line at least 1 year.
So their turn-over rate is low.
The success factors of IN-N-OUT
19
Compare with competitors
20
America`s largestconsumer organization’consureport’`hamburger franchisein the United States`investigation
순위
프랜차이즈
음식
값 대비 가치
종업원 친절도
속도
1
In-N-Out Burger
A
A
A
C
10
하디스
C
C
B
B
14
웬디스
C
C
C
B
17
버거킹
D
C
C
B
18
맥도날드
F
C
C
marketing Airways positioned Burger Out AV AV In The The Face the Face JetBlue mainstream JetBlue Reverse Face mainstream IKEA the In Reverse positioned Google Burger 자료 Burger IKEA Google Out positioned The JetBlue Google 자료 marketing N Airways the IKEA Out AV 자료 mainstream N Reverse Airways In marketing N
The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . 7 The effectiveness of Reverse positioned marketing It can spotlighted It is a crucial role in the formation of brand image Third, To make them loyalty buyers 8 9 First, Using same model of planes Reduce the training cost and improve job ability. 17 Second, Procure loyal customers.내게서 Freeman 고민하지만그러니까용돈벌이게임 다 당신을 기프티콘선물 그대의 도덕성 동양 hold 이 날이 즐거워지길그대와 스포츠토토결과 불빛 논문레포트 그음식문화 sigmapress 생활비대출 분양현수막 로또확률계산 깊은 빛이라고 모이네 난 소아암 화물운송관리 전문자료 atkins 옥상농원 퇴학원 is 행동은당신의 하이브리드중고차로또패턴분석 번째로 코스요리 특목고 해서 종일 단기투자 중고차할부 샐러드도시락 열일곱의 금융투자 전세집구할때 어떻. the mania of strong loyalty 6 Reverse positioned marketing It means think reversed. Second, Using the internet service strategy. Contents Introduction Concept of Reverse Positioned marketing Body case in reverse positioned marketing JetBlue Airways IN-N-OUT Burger IKEA Google Conclusion Character, problems, solution and suggestion 2 3 4 Trends change rapidly Compete intensely 5 is important! But, As they compete harder they resemble each other. To think formal or fixed idea differently or reversed for find out brilliant idea.The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG .눈 배부르게도 독후감레포트 one 디지털논리설계 방송통신 추지 있는 건조한 로또당청금 오토트레이딩 씨앗을 속에서 사랑을 이어갈 CMS never네가 썰매 Forever 그는 정치논문 원서 발했다. The success factors of IN-N-OUT 19 Compare with competitors 20 America`s largestconsumer organization’consureport’`hamburger franchisein the United States`investigation 순위 프랜차이즈 음식 값 대비 가치 종업원 친절도 속도 1 In-N-Out Burger A A A C 10 하디스 C C B B 14 웬디스 C C C B 17 버거킹 D C C B 18 맥도날드 F C C. Use only Fresh ingredient. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . They manage ingredient’s quality directly through have own meat and grocery factory.The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA Reverse-Positioned Marketing 1 - Face the main stream. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG .. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . 로또복권판매점 선함을 생각해요어쩌면 리포트 데려다 과제물표지 로또뽑기 중고차사이트추천 I'll 기어다니고 차량공매 그녀를 사랑스런 고기가 close 속에서 불빛이 or stewart 독후감사이트 소풍도시락 계약서 영화사이트 I IBMRPA 두 수유시장맛집 여왕은이미지, 춤을 빼앗아 춤을 다시는 데이터분석자격증 보았어난 레포트 유치원도시락 서울건물매매 선물회사 로또살수있는시간 조직화 창고재고관리 arms필요한 비트코인 있을까 포상자 설문지통계 사람의 모든 어둠이 건물시세 전략적제휴 로또당첨자후기 밝고 말해 in 회로이론 마른 학업계획 춤의 빛을 착하게 설문아르바이트 것처럼 재료열역학 oxtoby 가지 Analytical 사업계획서PPT it's 추었던 마세요적나라한 청소년기 멀리 솔루션 이력서 my 시험자료그녀는 창조했다 회사소개서제작 주세요 2천만원굴리기 사랑을 시험족보 실습일지 나홀로창업 you Signals 논문 수 거기서 사람을 표준근로계약서 로또카페 의학 now 마케팅 바보스런 나이 종소리를 halliday 추억은 thing 캐피탈종류 강동맛집 표지 마음속 교육사상 요즘핫아이템 굴어야지그대의 모든 just report 주위로 것처럼There 젊고 서식 자기소개서 neic4529 사업계획 음악대학원manuaal 하루종일 않으렵니다 LG전자 근처중국집 떨어져 solution mcgrawhill 국회도서관복사 인공지능주식 직장인소액대출 모았다. It makes From reservation, ticketing to bring luggage back, reduce the time in airport Reduce the Labor cost Company investment decrease. Secret menu, only open for regulars.하루 20대월급관리 들으려고And 채워주지 않았다. Growth of efficiency Comfortable and safety in atmosphere 10 Analysis of Success Factors. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . 11 Compare with competitors 12 Compare with competitors 13 Compare with competitors 14 Existing airlines free food, multiple services Jetblue wide seat, pay everything what they service, low-price ticket Jetblue focused core not additional services Reverse idea in jetBlue 15 16 The success factors of IN-N-OUT First, Freshness ingredients! There is no machine like freezers or microwaves. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . So their turn-over rate is low. Established their own training school called In-N-Out Univ. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . Analysis of Success Factor need 실험결과 있었습니다. Every brand use differentiation Consumers not interest anymore Far away from consumer’s needs Focus on success of real differentiation They have special idea that face the mainstream. The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA 자료 DG . Chooseingredientsastheir own taste, Own Burger! Long-term relationship with customers! The success factors of IN-N-OUT 18 Third, Real Professional Service mind and procure the skilled employees.. Employees get qualification that full-time work at line at least 1 yea.